Project 900

And the battle against the churn, and why I need your help

It’s been a busy month here at Political Currents, as you may have noticed.

I’ve happily kept a schedule of consistent pieces and recently wrote one, near 4,000 words, that became the most popular I’ve published in the three and a half years this Substack has existed. The feedback was wonderful and many of you signed up to read this newsletter, which I hope is delivering you writing and analysis you won’t find anywhere else.

That’s always been my goal.

At the start of the year, I announced my aim to eventually reach 1,600 paying subscribers. I considered that the point of sustainability for Political Currents, given the disastrous trends in media—while I’ve managed a nice career so far, news organizations are collapsing all around me and I do believe, at some point, this Substack will have to be how I make my way.

I’ve made peace with the future, and I’m ready to hustle onward.

I’ve been very pleased, too, with the rate of people signing up here. Political Currents keeps growing. The community is incredible, and I always enjoy reading the comments.

But here’s the rub: the newsletter has been experiencing quite a bit of churn lately. New subscribers sign up to pay (thank you!) but others, for a variety of reasons, drop off. I don’t begrudge anyone who pays and decides not to later on. That’s life.

What I need, though, are more paid subscribers. I need to fight this churn. Quite frankly, I need your support. If you find yourself regularly reading and enjoying what I do, please become a paying subscriber. None of what I do is free; it’s a labor of love, but it’s a labor, and I can’t deliver on my mission to hold powerful people accountable and speak the unvarnished truth if so many of you read for free.

If you are already a paid subscriber, thank you and thank you! If you want to show your support even more, consider upgrading to founding status, which is only $80 a year. I may run a personal video Q&A with founding members in the future.

Some of you want more on national affairs. Others want more on New York. I promise to deliver on both. I’ve told you the truth about Eric Adams since 2020 and I’m not stopping now. And if you want more on culture, literature, the media, and this strange American society, you’ll get plenty of that to. I want to give you bang for your buck.

Consider a subscription as a show of support and an investment in the future. The more of you who subscribe, the more I’ll keep doing this. It’s a matter of my livelihood.

Political Currents is closing in on 900 paid subscribers but is not there yet. Will you help me get there? Will you help me push onward to sustainability, for delivering for you?

Thank you, as always, for your help and your readership.

I’ll be back soon with our regularly scheduled programming!